Social Media & Communications Coordinator

Social Media and Communications Coordinator

Full time position, Operations department, Whiz Kids Workshop · Addis Ababa, Ethiopia

About Our Company:

Established in 2005, Whiz Kids Workshop is an Ethiopian-led social enterprise dedicated to fostering a love for learning. Through innovative media and technology, we create engaging educational content covering literacy, health, character development, and more. 

Our goal is to prepare children, youth, and families for success in life.

Our Social and Behavioral Change Communication (SBCC) initiatives target individuals and families across all stages of life, supported by our four Innovation Platforms: Tsehai for Families (pregnancy to age 7), Tsehai Loves Learning (for children aged 3-10), Tibeb Girls (for adolescents aged 11-18), Youth Investigators (for youth above age 18), and Better Wellbeing Advocacy that advocates developmental needs of each life cycle to policy makers and existing governmental structures.

We produce culturally relevant content across various media formats and implement projects in diverse community settings. Recognized internationally for our impact and innovation, we collaborate with NGOs and government agencies to drive positive change in education and beyond. 

Visit www.whizkidsworkshop.com to learn how we're empowering the next generation.

Job Summary:

We are seeking a creative and driven individual to join our team. As the social media and Communications Coordinator at Whiz Kids Workshop, you will play a crucial role in enhancing our organization's presence and engagement across various platforms. 

You will be responsible for developing and implementing social media strategies, introducing different AI tools and software to our content creation strategy, creating compelling content, designing graphics and promotional materials, and producing engaging videos to promote our programs and initiatives. This position offers an exciting opportunity to contribute to meaningful initiatives that empower communities and transform lives through education.

Key Responsibilities:

Social media and communication management:

• Maintain a holistic view of our organization's goals and objectives, ensuring that social media and communication strategies align with our overarching mission and values.

• Develop and execute social media and communication strategies to increase engagement, followers, and brand awareness.

• • Monitor social media trends and analytics to optimize content performance and inform strategy adjustments.

• Create and curate engaging content such as posts, stories, and videos to drive audience interaction and participation.

• Manage and maintain Whiz Kids Workshop's presence on social media platforms including Facebook, TikTok, Instagram, and Telegram.

Content creation and management:

• Design visually appealing graphics, posters, flyers, and other promotional materials for events, campaigns, and initiatives.

• Produce high-quality videos, including promotional videos, event coverage content…

• Write and edit compelling copy for social media posts, website content, newsletters, press releases etc.
• Utilize AI tools and software to enhance content creation processes and collaborate with AI specialists to explore innovative solutions.
• Design and distribute monthly newsletter to engage with our audience and share updates on our programs and initiatives.
• Collaborate with website specialists to maintain and update our organization's website, ensuring it reflects our brand identity and communicates effectively with our audience.
• Utilize design tools such as Canva or similar apps to create visually appealing designs for various purposes, including social media posts, newsletters, and promotional materials.

Community engagement:

• Community management.

• Identify and collaborate with influencers, partners, and advocates to amplify our messaging and reach new audiences.

Campaign management:

• Plan and execute social media campaigns to support organizational goals, events, and fundraising initiatives.
• Monitor and analyze campaign performance metrics to identify areas for improvement.
• Coordinate with cross-functional teams to ensure alignment and integration of messaging across channels.

Brand management:

• Ensure consistency and adherence to brand guidelines across all communication channels and materials.
• Protect and enhance Whiz Kids Workshop's reputation through strategic communication and crisis management.

Qualifications:

• Bachelor's degree in communications or a related field.
• Proven experience in communication roles, with at least 3 years of experience in social media coordination, content creation, or brand management.
• Strong creative and analytical skills, with the ability to develop innovative communication strategies and measure their effectiveness.
• Excellent written and verbal communication skills, with the ability to create compelling content and engage audiences across various platforms.
• Proficiency in communication tools and platforms, including social media management, email, and web analytics.
• Knowledge in AI tools and software use.
• Ability and flexibility to work independently and collaboratively in a fast-paced environment, with a proactive and results-oriented approach.
• Knowledge of education or nonprofit sectors is an advantage.
• Fluency in English and Amharic are mandatory; additional languages are a plus.

The Ideal Candidate skills:

Creative and Innovative Thinker:

• Generates fresh and original ideas to captivate target audiences, distinguishing Whiz Kids Workshop as a leader in the market.
• Demonstrates exceptional creativity and innovation in crafting communication strategies and campaigns to promote educational content.

Digital Communication Expertise:

• Proficient in utilizing a range of digital tools and platforms, including AI software and tools social media management, newsletters software, SEO...

• Stays abreast of digital trends and adopts emerging technologies to elevate initiatives.

Content Creation Skills:

• Possesses strong writing and storytelling capabilities, adept at crafting compelling content for various digital channels like social media posts, blog articles, and email newsletters.
• Exhibits a keen eye for design, collaborating effectively with designers to produce visually appealing materials.

Analytical and Data-Driven:

• Utilizes advanced data analytics tools to meticulously track and evaluate the performance of campaigns, extracting actionable insights to optimize strategies and enhance outcomes.
• Makes well-informed, data-driven decisions leveraging metrics such as engagement rates, conversion rates, and ROI to gauge effectiveness.

Collaborative Team Player:

• Collaborates seamlessly with cross-functional teams, including content creators, designers, and program managers, to ensure efforts are seamlessly integrated and aligned with organizational goals and messaging.
• Communicates effectively and cultivates strong relationships with internal stakeholders, fostering a culture of teamwork and shared achievement.
• Wholeheartedly embraces Whiz Kids Workshop's mission and values, embodying a steadfast commitment to making a tangible difference through innovative educational content.

Adaptable and Results-Oriented:

• Possesses a remarkable ability to adapt swiftly to shifting priorities and market dynamics, adept at recalibrating communication strategies and tactics to achieve desired outcomes.
• Sets ambitious goals and benchmarks progress rigorously, consistently striving for excellence and measurable impact in all endeavors.

Excellent Communication Skills:

• Communicates with clarity and persuasiveness, conveying complex ideas effectively both verbally and in writing.
• Represents Whiz Kids Workshop professionally in external communications and engagements, forging meaningful relationships with media, influencers, and community partners.

Other Competencies:

• Project and Product Management: Implement a human-centered approach to sustainable product development, including scoping tasks, scheduling, and efficiently orchestrating multiple activities.

• People and Partnership Management: Facilitate professional development opportunities, provide feedback, assign responsibilities, monitor progress, foster a positive work environment & strengthen/build partnership across various areas. 

• Processes and Systems Management: Design and optimize systems, balance organizational needs, and anticipate the impact of process changes on individuals.

How to apply: 

If you are dynamic and creative, with a passion for education and social impact, we encourage you to apply for the position at Whiz Kids Workshop. Please submit your resume and a cover letter outlining your relevant experience, qualifications, and ideas for communicating on our educational content to our application portal.

We look forward to receiving your application and learning more about how your skills and passion align with our mission.

Application deadline:  March 31, 2024

Whiz Kids Workshop is an equal opportunity employer and is committed to diversity and inclusion in the workplace. Collaboration, innovation, communication, and adaptability are highly valued skills within our creative company.