Job Summary
The Brand Manager will oversee the development, implementation, and management of strategies to strengthen the company’s brand image and presence. He/She will ensure brand consistency across all touchpoints, collaborate with internal teams to produce outstanding marketing materials, and act as a brand ambassador to stakeholders. The role will report directly to the Operations Director and, in specific cases, to the CEO.
Key Roles and Responsibilities
Brand Strategy Development:
- Design and implement a cohesive brand strategy aligned with the company’s vision and goals.
- Conduct periodic brand audits to evaluate strengths, weaknesses, and areas for improvement.
Brand Identity and Consistency:
- Manage and enforce brand guidelines to maintain consistency in tone, visuals, and messaging across all channels.
- Ensure all internal and external communication aligns with the company’s brand values and standards.
Marketing and Campaign Management:
- Collaborate with creative, production, and marketing teams to develop campaigns that enhance brand visibility.
- Oversee the production of marketing assets, including digital content, advertisements, event materials, and presentations.
Digital and Social Media Presence:
- Manage and optimize the company’s online presence, including the website and social media platforms.
- Develop content calendars and campaigns that engage audiences and reflect brand identity.
Stakeholder Engagement and Advocacy:
- Act as a spokesperson for the company’s brand in meetings, events, and public forums.
- Build and maintain relationships with key stakeholders, clients, and industry partners.
Performance Monitoring and Analysis:
- Use analytics tools to monitor brand performance, audience engagement, and campaign effectiveness.
- Provide regular reports with insights and recommendations for improvement.
Reputation Management:
- Proactively address potential reputational risks through effective communication and problem-solving.
- Maintain positive public perception of the brand across all platforms.
Skills & Qualification
- BS/MS degree in Marketing, Business Administration, communication or a related field.
- Proven working experience as a Brand Manager or in a similar role.
- Proficiency in branding tools and software (e.g., Adobe Creative Suite, Canva, or similar).
- Strong understanding of the full marketing mix.
- Experience in identifying target audiences and devising effective campaigns.
- Ability to develop long-term plans and strategies.
- Innovative approach to marketing and problem-solving.
- Excellent verbal and written communication skills.
- Capability to lead and motivate others.