Location(s):
Ethiopia
City/Cities:
Addis Ababa
Travel Required:
26% - 50%
Relocation Provided:
No
Job Posting End Date:
October 14, 2024
Shift:
Job Description Summary:
The Senior Manager, Marketing, Ethiopia is an individual contributor who reports to the Senior Director, Frontline Marketing, East and Central Africa
About the role:
- Will be the marketing lead for the respective country/region with the overall responsibility for the local relevance, alignment and implementation of marketing plans. Working closely with country team, bottling partners and collaborating across all functions to deliver the business plans as measured by volume, share and profit.
- Lead the execution and amplification of marketing plans in the local market as per the brands strategy and operating unit strategy
- Provide nuanced country/regional level input on marketing strategy and plans (e.g. consumer / shopper insights).
- Develop relationships with key partners (bottlers) and ensure alignment and buy-in on marketing agenda.
- Coordinate full details (calendars, resources, metrics) of local activation with bottlers.
What You will Do For Us:
- Develop the integration and execution of marketing plans in country/region with the relevant bottling partner. Also integrate plans with local commercial strategies together with country team and bottler (objectives, DME investments, tracking execution and success metrics, activity calendars, including Innovation projects and end to end marketing.
- Provide input on regional brand plans (activities, calendars, execution of allocated direct marketing expenses and local innovation opportunities.
- Co-create on development of market-level innovation projects
- Oversee localization and real-time amplification of campaigns within the country/region, providing input to relevant operating unit team.
- Manage brand activation at the local level, including point of sales activations, consumer promotions, experiential marketing, and events (leveraging mkt assets), in coordination with bottling partners
- Lead country/region marketing preparation and participation in key business system review meetings. Support coordination of country routines together with country managers.
- Identify needs for campaign localization or customization as necessary.
- Provide input on media buying (in partnership with internal media team and agencies).
- Work closely with platform services to ensure timely procurement process management and compliance related to brand activations.
Role requirement:
- Bachelor's Degree in marketing or related fields
- 8+ years marketing and leadership experience.
- Direct experience with execution of marketing plans
- Business and commercial acumen.
- Experience working in cross-functional and cross-geographical teams is preferred.
- Experience in managing marketing budgets
- Experience working with The Coca-Cola Company external partners (bottling partners and customers) is not mandatory but would be preferred
- FMCG Experience is an added advantage
Functional Skills:
- Brand activation and execution of marketing plans
- Project Management
- Business / Commercial Acumen
- Relationship management (with internal & external stakeholders)
What We Can Do for You:
You will be part of the Africa team where teams are the new heroes and our leaders are inclusive orchestrators. Together, in pursuit of our Company Vision to craft LOVED BRANDS, done SUSTAINABLY, FOR A BETTER SHARED FUTURE, we will:
- Leverage our BOUNDERLESS NETWORK
- Make our CULTURE Code inevitable
- Build winning CAPABILITIES
- Change the DNA of our organization to becoming ADAPTABLE
Skills:
Brand Activations, Business Planning, Campaign Execution, Commercial Strategies, Cross-Functional Teamwork, Marketing Strategies, Media Buying, Media Management, Relationship Building, Strategy Execution, Thought Leadership, Waterfall Project Management
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.